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As a health insurance industry leader, UnitedHealthcare's Golden Rule has been an innovator of quality, health insurance products for individuals and families for more than 60 years. In 2003, Golden Rule became a UnitedHealthcare company, a proud member of the UnitedHealth Group family. Today, under the UnitedHealthOne brand, Golden Rule and its affiliated companies offer health plans to individuals and families who buy their own coverage in 40 states and the District of Columbia.