Market Value

The price at which property could be sold, generally applicable to real estate. One of several common ways property may be valued for the purpose of selecting insurance coverage limits. Closely related concepts are 'actual cash value' (ACV) and 'replacement cost'.


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New Berlin Office
17500 W. Liberty Lane
New Berlin, Wisconsin 53146
Phone: (262) 789-8500
Fax: (262) 754-6038
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